What is the best Customer Data Platform (CDP) Software?

Data & AnalyticsBusiness Applications Strategy

Segment15%

Bloomreach27%

Tealium AudienceStream CDP13%

Salesforce CDP35%

Adobe Real time CDP6%

Other (please comment below)3%

264 PARTICIPANTS
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VP of Engineering2 years ago

We are actively negotiating with Salesforce Data Cloud (previously branded as CDP) and Twilio Segment. The high proportion of votes for Salesforce only surprises me in so much as there does not appear to be any peer product reviews for the product from this community (admittedly there are not many reviews at all, but Adobe RT CDP gets a couple of 4 star reviews, and yet is the poorest preforming product in the this poll).  Possibly the Product Review community cannot keep up with Salesforces constant re-branding effort (CDP to DC to Einstein Data Cloud, etc.), but it seems like there is a Salesforce fan club out there that isn't sharing product reviews.  PS similar story on G2Crowd and other peer review sites.   

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