What is the best Customer Data Platform (CDP) Software?

Data & AnalyticsBusiness Applications Strategy

Segment16%

Bloomreach28%

Tealium AudienceStream CDP8%

Salesforce CDP36%

Adobe Real time CDP6%

Other (please comment below)3%

261 PARTICIPANTS
1.8k viewscircle icon2 Upvotescircle icon1 Comment
Sort by:
VP of Engineering2 years ago

We are actively negotiating with Salesforce Data Cloud (previously branded as CDP) and Twilio Segment. The high proportion of votes for Salesforce only surprises me in so much as there does not appear to be any peer product reviews for the product from this community (admittedly there are not many reviews at all, but Adobe RT CDP gets a couple of 4 star reviews, and yet is the poorest preforming product in the this poll).  Possibly the Product Review community cannot keep up with Salesforces constant re-branding effort (CDP to DC to Einstein Data Cloud, etc.), but it seems like there is a Salesforce fan club out there that isn't sharing product reviews.  PS similar story on G2Crowd and other peer review sites.   

Content you might like

Which tech conference do you intend to attend in person next year or have already participated in this year, and what motivated your choice?

Read More Comments

Why do you think there are so few mature AI-driven autonomous pentesting solutions on the market, and why does this topic seem to generate more hype than in-depth technical discussion?

Read More Comments

The "CLOUD Act" is a U.S. law that conflicts with EU data sovereignty by allowing U.S. authorities to access data stored on U.S. company servers, even if that data is physically located in the EU or Asia.  In this context, are CIOs /CTOs considering alternatives to SharePoint online? As the documents stored in SharePoint are directly exposed to this risk, even if MS claim to provide encryption.

Yes, active exploring alternatives54%

No, not considered as risk41%

Seeking expert / legal advice, but no rush5%

View Results

When it comes to managing Microsoft users and identities, what task causes the most frustration for your IT Administrators?

Hybrid administration (across on-prem and Office 365)29%

Keeping groups accurate and up to date50%

Managing and optimizing Office 365 licenses19%

Creating new user accounts1%

View Results

What specific cloud storage features do you look for when designing AI or ML pipelines, such as indexing, metadata management, data processing integration, and high-throughput performance?