What is the best Customer Data Platform (CDP) Software?
Segment16%
Bloomreach28%
Tealium AudienceStream CDP8%
Salesforce CDP37%
Adobe Real time CDP7%
Other (please comment below)3%
265 PARTICIPANTS
Segment16%
Bloomreach28%
Tealium AudienceStream CDP8%
Salesforce CDP37%
Adobe Real time CDP7%
Other (please comment below)3%
Proven outcomes – Documented success stories and measurable KPIs34%
Implementation confidence – Detailed plan, risk mitigation, and resource readiness47%
Total cost – Clear TCO, price protections, and exit terms39%
Innovation & future readiness – Ability to scale, adapt, and support emerging needs13%
Vendor relationship strength – Cultural fit, governance model, and executive commitment14%
Waterfall13%
Prototype18%
Rapid Application Development7%
Agile Scrum44%
Agile Kanban8%
Dynamic System Development1%
Lean Software Development2%
Other .. please add it down3%
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No self promotion.
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We are actively negotiating with Salesforce Data Cloud (previously branded as CDP) and Twilio Segment. The high proportion of votes for Salesforce only surprises me in so much as there does not appear to be any peer product reviews for the product from this community (admittedly there are not many reviews at all, but Adobe RT CDP gets a couple of 4 star reviews, and yet is the poorest preforming product in the this poll). Possibly the Product Review community cannot keep up with Salesforces constant re-branding effort (CDP to DC to Einstein Data Cloud, etc.), but it seems like there is a Salesforce fan club out there that isn't sharing product reviews. PS similar story on G2Crowd and other peer review sites.