What channels do you use to stay in touch with your customers/clients directly?

Email43%

Company app43%

Personalized communities57%

Social media channels50%

WhatsApp/SMS7%

Something else (comment below)7%

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Communications Manager in Finance (non-banking)a year ago

As an addition to email, we offer subscriptions to our news updates, to balance push/pull. Next to that; webcasts are still (post-corona) a good tool in the box. Less time consuming then organising small workshops/events and provide a good engagement

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Lack of commitment/trust50%

Wasted time & cost in searching process & trials52%

Managing differences among vendors36%

Damage to existing credibility in case of bad resources24%

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Yes, it's integrated together51%

No, VMO is separated44%

Other (comment below)3%

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