CMOs & Brand Leaders — Over the next year, what do you foresee being your greatest challenge when it comes to brand management?

Would add standing out in a fiercely competitive market as one of the biggest challenges for companies.

There is no wrong answer here, all suit the question imho. Most challenging will be keeping the brand relevant in the market. This is not only adapting change, also keeping up with the pace and showcase proof. This will demand fast response in the business. And keeping up with all other concerns like e.g. sustainability.