Do you consider investments in the employee experience as high-impact towards overall sales success? Or is investing in the customer experience more important?

The "or" made this hard to answer. We're in a people business. Our employees create a great customer experience. For this reason, I think we are doing both when we invest in our people and how they can improve the experience in front of the customer.

Answering this poll was a bit tricky because of the "or." Some high-performing salespeople march to their own drummer and could care less about your President's Club trips or Circle dinners. Customers always care about their experience. That said, many salespeople are motivated by being part of the Elite group of sales professionals in their company. In this day and age, there must be effort, thought, and money placed behind the customer experience, and you have to do the same for your sales team if you are going to build a loyal, high-performing team. 

Driving the employee experience ultimately drives the customer experience. It's a wise  investment.

Not only that, helps create a learning culture and a strong collaborative environment.

This may sound controversial, but my choice of investing in customer experience over employee experience comes from my personal experience at a company with an industry-best 82 NPS score. Investing in the customer experience early on led to the company's success, and success enables investment in employee experience. 

While both stakeholder groups are important, I'd argue that if a strategic investment decision is being made within a finite budget, then choosing to prioritize customer experience over employee experience will create a virtuous cycle where company growth -> increased revenue -> additional budget. This budget can then be used to improve the employee experience. 

All this said, to ignore or underfund the employee experience will betray any effort to build a strong and loyal culture. Furthermore, any budget saved will undoubtedly go toward hiring and onboarding a rotating door of talent.

Thoughts?