When considering digital accessibility, what KPIs have emerged as "game-changers" in measuring genuine inclusion?

End-User Services & CollaborationProcess Management

User experience metrics8%

Revenue/conversion impact66%

Technical compliance8%

Brand growth75%

Market growth

Cost/resource efficiency

Something else (comment below)

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Which KPI(s) are you using to evaluate the impact of AI and automation across your marketing efforts?

AI Efficiency Ratio13%

Automation Impact on Customer Acquisition45%

AI-Driven Campaign Conversion Rate72%

Cost Savings Due to Automation26%

Something else (comment)2%

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How are you balancing the risk of innovation with oversight and control when piloting AI agents in your martech stack?

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How do you approach strategy when you need to reduce martech “maturity debt?” How do you address utilization and redundancy while protecting vital infrastructure?

In your opinion, who should own the customer experience strategy?

Marketing team25%

Product team16%

Dedicated CX team 58%

Another team (comment below)

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How are you sequencing composable martech adoption to avoid over-engineering early stages while maintaining stack flexibility long-term?