Currently, what is the biggest social media challenge for your marketing strategy?
Content creation42%
Platform algorithm changes9%
Engagement rates31%
ROI measurement15%
Something else (comment)1%
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How is your organization structuring AI and martech training programs to close skills gaps across content, analytics and campaign orchestration? Specifically seeking tools and template solutions?
AI and Research in Marketing and Communications: How Are You Ensuring Quality and Truth Over Speed? As AI becomes embedded in our day-to-day marketing operations, from customer insight to content strategy, it’s clear we’re gaining speed and scale. But are we sacrificing veracity and quality of output in the process? One of the biggest challenges I'm seeing is the rise of hallucinated content in AI-generated research. - How do we ensure AI systems are surfacing trustworthy, contextually accurate, and well-sourced information? - Are we building enough verification layers into our AI-driven content and research workflows? - And how are you educating teams (and execs) to challenge AI outputs, rather than accept them at face value? - What frameworks, tools, or governance models have you adopted to maintain integrity and depth in AI-led research and insight creation? - Have you had success (or struggles) balancing speed vs. substance in AI-powered strategies? Your thoughts, examples, and recommendations would be incredibly valuable in helping others try to navigate this shift responsibly.
What departments are exempt from cost-optimization measures at your org?
Customer service13%
Executive management23%
Finance and accounting13%
HR17%
IT27%
Legal and compliance7%
Operations20%
Product development7%
Research and development13%
Sales and marketing3%
Other3%
None are exempt33%
Do you trust the data & reports from the big analysts?
Yes42%
No15%
Sometimes42%
As always, content is key. Next up, how to get the most out of that, reuse of content and really keep that story alive with new angles. Surprise your audience, and engage for that long-term relation.