Currently, what is the biggest social media challenge for your marketing strategy?

Architecture Strategy

Content creation36%

Platform algorithm changes8%

Engagement rates33%

ROI measurement20%

Something else (comment)1%

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Communications Manager in Finance (non-banking)2 years ago

As always, content is key. Next up, how to get the most out of that, reuse of content and really keep that story alive with new angles. Surprise your audience, and engage for that long-term relation.

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Proven outcomes – Documented success stories and measurable KPIs36%

Implementation confidence – Detailed plan, risk mitigation, and resource readiness46%

Total cost – Clear TCO, price protections, and exit terms39%

Innovation & future readiness – Ability to scale, adapt, and support emerging needs13%

Vendor relationship strength – Cultural fit, governance model, and executive commitment13%

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What makes an RFP submission stand out? Was it a bold idea or a tiny detail that made a big impact? Tell us about a time your RFP made the customer choose you—or not. We’d love to learn from your experience!

How is your company mitigating the impact of cookie depreciation on marketing analytics?

Relying on first-party data36%

Investing in AI-driven attribution23%

Exploring identity resolution models63%

Using contextual targeting 53%

We haven’t found a strong solution yet

Other alternative model (comment below)