Currently, what is the biggest social media challenge for your marketing strategy?

Architecture Strategy

Content creation31%

Platform algorithm changes19%

Engagement rates32%

ROI measurement14%

Something else (comment)1%

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Communications Manager in Finance (non-banking)2 years ago

As always, content is key. Next up, how to get the most out of that, reuse of content and really keep that story alive with new angles. Surprise your audience, and engage for that long-term relation.

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Over the next 6 months, what social media channel will your marketing team be primarily focused on?

Facebook6%

Instagram22%

Tik Tok4%

X (fka Twitter) 9%

YouTube12%

Snapchat1%

Pinterest1%

LinkedIn42%

Other (comment below)

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How do you think AI will disrupt business across industries? Add to my list: 1. Content creation 2. Photos and video production 3. Basic coding and debugging 4. Strategic analysis to be highly complimented

How are you measuring real content influence inside generative search answers? Most GEO discussions stop at citations. What validation methods are actually working for you today?

How is your company mitigating the impact of cookie depreciation on marketing analytics?

Relying on first-party data36%

Investing in AI-driven attribution23%

Exploring identity resolution models46%

Using contextual targeting 61%

We haven’t found a strong solution yet8%

Other alternative model (comment below)