Currently, what is the biggest social media challenge for your marketing strategy?

Strategy & Architecture

Content creation42%

Platform algorithm changes9%

Engagement rates31%

ROI measurement15%

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Communications Manager in Finance (non-banking)a year ago

As always, content is key. Next up, how to get the most out of that, reuse of content and really keep that story alive with new angles. Surprise your audience, and engage for that long-term relation. 

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A top-notch digital marketing strategy enables brands to scale reach and engagement across websites, social media and digital advertising to target, acquire and retain customers.

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How do you think AI will disrupt business across industries? Add to my list: 1. Content creation 2. Photos and video production 3. Basic coding and debugging 4. Strategic analysis to be highly complimented 

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What strategies, if any, are you deploying to break down silos between marketing and other departments?

Cross-functional teams and collaboration64%

Regular inter-departmental meetings55%

Shared goals and KPIs50%

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AI and Research in Marketing and Communications: How Are You Ensuring Quality and Truth Over Speed? As AI becomes embedded in our day-to-day marketing operations, from customer insight to content strategy, it’s clear we’re gaining speed and scale. But are we sacrificing veracity and quality of output in the process? One of the biggest challenges I'm seeing is the rise of hallucinated content in AI-generated research.   - How do we ensure AI systems are surfacing trustworthy, contextually accurate, and well-sourced information? - Are we building enough verification layers into our AI-driven content and research workflows? - And how are you educating teams (and execs) to challenge AI outputs, rather than accept them at face value? - What frameworks, tools, or governance models have you adopted to maintain integrity and depth in AI-led research and insight creation? - Have you had success (or struggles) balancing speed vs. substance in AI-powered strategies? Your thoughts, examples, and recommendations would be incredibly valuable in helping others try to navigate this shift responsibly.

How do you ensure consistency in messaging across all of your brand’s digital channels and deliver a true omnichannel experience?

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