Currently, what is the biggest social media challenge for your marketing strategy?

ArchitectureStrategy

Content creation36%

Platform algorithm changes8%

Engagement rates33%

ROI measurement20%

Something else (comment)1%

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Communications Manager in Finance (non-banking)2 years ago

As always, content is key. Next up, how to get the most out of that, reuse of content and really keep that story alive with new angles. Surprise your audience, and engage for that long-term relation. 

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Do you trust the data & reports from the big analysts?

Yes42%

No15%

Sometimes42%

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I am a content creator trying to tie our success metrics alongside business objectives to better illustrate our marketing impact. Which metrics / presentable information have you found to have the most impact in internal meetings? 
(ie: I frequently share the increase in views on certain content pieces, or increased engagement on social media - but I would like to further illustrate how these views or engagements are driving leads or leading to sales)

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I'm working on a strategic design project within a port context, focused on strengthening its license to operate through innovation. A key challenge is how to measure and communicate the societal value these innovations create, beyond financial returns.

Does anyone have experience with frameworks, indicators, or tools that help quantify societal value?

What strategies, if any, are you deploying to break down silos between marketing and other departments?

Cross-functional teams and collaboration65%

Regular inter-departmental meetings46%

Shared goals and KPIs45%

Something else (comment)6%

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Have any of you deployed a headless content management system in your web / digital experience? What were the challenges you ran into?