Are you currently using a Customer Data Platform (CDP) as part of your Martech stack?

Data & Analytics Business Applications Strategy

No38%

Yes, to improve personalization capabilities50%

Yes, to obtain a single view of the customer38%

Yes, to more easily manage compliance with data privacy mandates like GDPR25%

Yes, to improve the efficiency of a separate marketing automation tool

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Which conversation intelligence tool has your company implemented?

Chorus17%

Convin24%

ExecVision17%

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Jiminny3%

Refract4%

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