Does anyone have recommendations for a vendor/solution for cost effective brand awareness research? Looking to assess for B2B brand in a few large markets in NA & Europe.
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Ipsos is a very good one, and I think it can be used to majority of market researchs. Another good alternative is Qualtrics or Kantar. And of course, Gartner is very helpful too.
Ipsos and Gartner are very good, but it depends on your aims and on the specific countries and industries. Can you specify your question further?
You’ve not said what you’re looking to undertake with the awareness research.
Strong ones we’ve used in the past are of course Gartner, Ipsos and Kantar.
You didn't say what kind of research you hoped to conduct, and that has a big impact on cost, so I'm not sure if this will fit what you are seeking. We've worked with NationalPR based out of Canada for the last year, and I've been impressed with their research capabilities and competencies.
That's a pretty vague question - I think most people will agree that you need to determine what type of brand awareness you are looking for. There are design brand awareness, audience awareness, product awareness, competitor awareness, etc.