Which business function do you see the most need for automation?

Sales14%

Marketing28%

Accounts Payable20%

Accounts Receivable15%

Legal4%

HR14%

Other (pls comment)2%


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9.8k views10 Upvotes16 Comments

Director in Finance (non-banking), 10,001+ employees
Infosec!
4 1 Reply
Managing Partner, Partnerships & Strategy in Software, 1,001 - 5,000 employees

You’re not wrong, Glen! I’m no expert but from what I understand, there are various outdated, manual processes particularly when it comes to Integrity (of the CIA triad) that are vulnerable to human error and exploitation by bad actors.

VP, Information Technology in Consumer Goods, 10,001+ employees
Finance in general, not just AP or AR
2
Vice President IT, Self-employed
Sales
2
Director in Manufacturing, 1,001 - 5,000 employees
It depends a lot on how much automation you have already completed. We automated a lot of HR, IT, Procurement, Accounts Payable and Receivables already. They could be more done there but the obvious and easy projects are done so my vote was for Sales.
4
Executive Architect in Healthcare and Biotech, 10,001+ employees
Automation of an organization's business operations, such as manufacturing, distribution, or specialized product development like drug discovery, can do the most to provide a competitive edge.
Director of IT in Healthcare and Biotech, 201 - 500 employees
Compliance
Senior Vice President, Product Design and Data Analytics in Finance (non-banking), 1,001 - 5,000 employees
With myriad datasets, and ever changing needs, HR has a lot of potential to optimize, streamline and automate data processes.
Principal: Analytics Transformation in Finance (non-banking), 11 - 50 employees
The one with the highest cost per resource. 
2
Founder in Miscellaneous, Self-employed
Interesting that marketing is ranking so highly in this...

I would say with the advent of Generative AI that marketing is becoming easier to automate, but that's not to say that everything should be.

The opportunity for companies to really go against the grain and ramp up the 'human' side of their marketing is big right now. 

Podcasts, video, thought leadership, community building, all of the stuff the bots can't do.

From a finance perspective. All low level mundane data entry activities should be automated, to free up time for more strategic pursuits. 

AP in the form of invoice capture, and AP automation in the form of direct bank links are quick wins.

AR in the form of debt collection automation, dunning, reminders etc is also fertile ground for automation.

Gives the machines the stuff that they're good at, so we can focus on the stuff that we're good at as humans.
2
Founder and Chief Sales Energizer in Services (non-Government), 2 - 10 employees
They all should use automation properly to become more efficient. Sales should use it so they can spend more time doing what matters most, having conversations with people who can buy from them. 
1

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Data availability is limited50%

Too expensive to scale effectively52%

Difficult to manage for widespread use38%

Prone to misconfiguration12%

No - There are no drawbacks7%


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