What customer experience challenge has been most difficult to overcome? What advice would you give marketers battling the same issue (comment below)?

Customer Relationship Management (CRM)Relationship Management

Unifying customer data19%

Investing in technology11%

Training/upskilling employees61%

Creating a customer feedback loop8%

Content/experience personalization

Something else (comment below)

15 PARTICIPANTS
334 viewscircle icon1 Comment
Sort by:
a year ago

Marketing has to be the voice representing the customer and the only way to do that is to know what the customer is doing with your company _ Client 360 view.  Advocating and joining with operations in fighting for that is critical in making smart decisions moving forward.  

Content you might like

What is the one quality you look for most in an interview candidate? Why?

Communication skills35%

Leadership skills15%

Strong work ethic13%

Intelligence

Collaborative skills6%

Emotional intelligence16%

Grit

Passion10%

Something else (comment below) 2%

View Results

We are inundated with discussions on new AI tools and other innovations, how much has it affected your internal strategy and planning processes? Particularly when it comes to digital transformation already in place?

Very positive19%

Some positive61%

No affect16%

Some negative2%

Very Negative

View Results

How do you foster strong working relationships and open communication between marketing and product teams?

Read More Comments

How do you support your CMO in pressure-testing product-level marketing investments across a sprawling portfolio?

Has anyone had success discovering private sector RFPs?
While public sector RFPs are easier to track with tools like GovWin, private sector opportunities are much harder to find since most aren't required to be posted publicly. Would appreciate any suggestions/examples of what’s worked.

What customer experience challenge has been most difficult to overcome? What advice would you give marketers battling the same issue (comment below)? | Gartner Peer Community