What customer experience challenge has been most difficult to overcome? What advice would you give marketers battling the same issue (comment below)?

Relationship Management

Unifying customer data15%

Investing in technology19%

Training/upskilling employees49%

Creating a customer feedback loop16%

Content/experience personalization

Something else (comment below)

18 PARTICIPANTS
346 viewscircle icon1 Comment
Sort by:
a year ago

Marketing has to be the voice representing the customer and the only way to do that is to know what the customer is doing with your company _ Client 360 view.  Advocating and joining with operations in fighting for that is critical in making smart decisions moving forward.  

Content you might like

If two RFP bids are neck-to-neck on core requirements, which factor becomes the ultimate tie-breaker?

Proven outcomes – Documented success stories and measurable KPIs34%

Implementation confidence – Detailed plan, risk mitigation, and resource readiness46%

Total cost – Clear TCO, price protections, and exit terms39%

Innovation & future readiness – Ability to scale, adapt, and support emerging needs14%

Vendor relationship strength – Cultural fit, governance model, and executive commitment13%

View Results

How do you identify potential future leadership on your team(s)?

Read More Comments

How do you foster strong working relationships and open communication between marketing and product teams?

Read More Comments

Do folks think the impact of the social media addiction cases in the state court JCCP and MDL N.D. California will be far and wide, seeping into insurance industry changes as well as technological, or will Section 230 save the day once more for platforms?

The case will settle; zero to minimal impact70%

Yes! But effects and repercussions are unknown30%

How do you support your CMO in pressure-testing product-level marketing investments across a sprawling portfolio?