What are the digital marketing channels you are planning to prioritize in 2023? (select all that apply)

Business Applications Strategy

Email38%

SMS25%

Chat applications (such as WhatsApp, Telegram, WeChat)38%

Social Media50%

Paid digital ads50%

App push

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Which learniing leaves a better impact?

Game based learning92%

traditional Training8%

How are others structuring their team(s) focusing on personalization? Do you have a team responsible for adoption/strategy and, if so, what does that look like? How does that team interact with other marketing and tech teams?

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Which conversation intelligence tool has your company implemented?

Chorus17%

Convin24%

ExecVision17%

Gong10%

Jiminny3%

Refract4%

Other (Discuss below)22%

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What is the most interesting/helpful/unique tool you're using right now that no one is talking about?

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Does anyone have recommendations for a vendor/solution for cost effective brand awareness research? Looking to assess for B2B brand in a few large markets in NA & Europe.

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