How involved is the IT team at your organization with the messaging of the company's brand?

Very involved.38%

Somewhat involved.50%

Not involved at all.10%


811 PARTICIPANTS

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CIO, Senior VP in Finance (non-banking), 1,001 - 5,000 employees
Our Marketing team really isn't tech savvy at all, so Social Media, security, web branding, is all in IT.
CTO(CTO) in Healthcare and Biotech, 2 - 10 employees
It is important for IT to connect to the company’s overall messaging and meaning and be involved from that angle.

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Every year4%

Every 1-2 years26%

Every 2-3 years31%

Every 3-4 years20%

Every 4-5 years10%

No more frequently than every 5 years8%


594 PARTICIPANTS

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