How involved is the IT team at your organization with the messaging of the company's brand?

Architecture Strategy

Very involved.36%

Somewhat involved.52%

Not involved at all.11%

810 PARTICIPANTS

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CTO(CTO) in Healthcare and Biotech5 years ago

It is important for IT to connect to the company’s overall messaging and meaning and be involved from that angle.

CIO, Senior VP in Finance (non-banking)5 years ago

Our Marketing team really isn't tech savvy at all, so Social Media, security, web branding, is all in IT.

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