How involved is the IT team at your organization with the messaging of the company's brand?

Very involved.37%

Somewhat involved.52%

Not involved at all.10%

813 PARTICIPANTS
4.6k viewscircle icon1 Upvotecircle icon2 Comments
Sort by:
CTO(CTO) in Healthcare and Biotech6 years ago

It is important for IT to connect to the company’s overall messaging and meaning and be involved from that angle.

CIO, Senior VP in Finance (non-banking)6 years ago

Our Marketing team really isn't tech savvy at all, so Social Media, security, web branding, is all in IT.

Content you might like

Yes65%

No23%

Undecided10%

View Results

Shared45%

Discrete45%

Unsure5%

It depends (please comment below!)2%

View Results
How involved is the IT team at your organization with the messaging of the company's brand? | Gartner Peer Community