How much of your marketing budget do you spend on technology?
Less than 10%21%
10-25%50%
25-50%21%
More than 50%7%
14 PARTICIPANTS
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Strong Positive Impact14%
Moderate Positive Impact62%
No Impact15%
Moderate Negative Impact8%
Strong Negative Impact
I am new to leading Marketing Communications for a large Fortune 500 company with 6 different geographies and 5 different product segments. They used to have decentralized Marketing Communications plans and we're building one unified plan next year. Does anyone have a template that has worked well to use to communicate goals/objectives and a high-level overview of KPIs and tactics to use with executives? We have nothing at the moment and would love to not have to start from scratch!
Has anyone successfully implemented a lead generation widget across their digital ecosystem?
We’re exploring ways to ensure customers can easily get started with us—regardless of where they land on our website. I’d love to hear if others have had success with persistent lead gen widgets or have examples of best practices that helped drive engagement and simplify the entry point. Any insights on placement, design, or integration strategies would be incredibly helpful.
What has been your most effective lever for improving adoption of core martech platforms/tools across your team?
Mandatory KPIs tied to usage33%
Integrated workflows or automation triggers17%
Live enablement and ongoing training17%
Appointing tool-specific champions across teams33%
Something else (comment below)