How much of your marketing budget do you spend on technology?

Less than 10%21%

10-25%50%

25-50%21%

More than 50%7%

14 PARTICIPANTS
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Strong Positive Impact14%

Moderate Positive Impact62%

No Impact15%

Moderate Negative Impact8%

Strong Negative Impact

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Mandatory KPIs tied to usage33%

Integrated workflows or automation triggers17%

Live enablement and ongoing training17%

Appointing tool-specific champions across teams33%

Something else (comment below)

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