How does your organization collect voice of customer feedback?

Third-party integrated software (e.g., Google My business)14%

Third-party public/private platforms (e.g., Gartner Peer Insights)29%

Customer surveys43%

Customer interviews29%

Focus groups57%

Social media14%

Customer support interactions (phone, email, SMS, chat, etc.)43%

Net Promoter Score29%

Other (comment below)

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MARKETING OP. STRATEGY LEAD2 years ago

Regular surveys and focus groups.

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AI Efficiency Ratio12%

Automation Impact on Customer Acquisition40%

AI-Driven Campaign Conversion Rate63%

Cost Savings Due to Automation22%

Something else (comment)14%

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We don’t work with partner agencies 13%

Strategic innovation33%

Creative excellence53%

Timely delivery40%

Cost efficiency26%

Client collaboration6%

Something else (comment below)

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