If your company is looking to merge with or acquire another business, do you factor in the cost to merge the technology and associated data systems?

Yes - we would do this as part of the purchase process63%

No - we would worry about this after the fact32%

No - we only want to see a strong balance sheet4%

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Analytics16%

Data Engineering47%

Software Engineering22%

Product Management11%

Other Business unit2%

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Lack of clear KPIs27%

Inconsistent analytics51%

Siloed data sources18%

Difficulty tracking ROI3%

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