When you lose a deal, is it usually to a no decision, or to a competitor?
No decision66%
Lose to competitor33%
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CSO2 years ago
In my career, doing nothing has always been my biggest competitor.
What sets us apart?
No selling.
No recruiting.
No self promotion.
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Most of the deals I lose is due to the pain threshold or value prop wasn't strong enough to change what they were doing.