For managed service providers (MSPs) with 90% or more of your customer base on monthly subscriptions, what are the top 2 criteria for targeting ideal customers?

Demographics (company size, revenue, geography)44%

Industry51%

IT budget64%

Business model (retailer, franchise, distribution, product to service)29%

Other1%


171 PARTICIPANTS

771 views2 Upvotes1 Comment

Director in Manufacturing, 1,001 - 5,000 employees
We don’t have even 25% of our customers on any of our managed service offerings. We target by volume and alignment with our physical offerings

Example - we sell physical safety harnesses. They require regular certification. We offer those customers our SaaS safety equipment management system. When the offering was first created we started with customers with the largest investment in equipment
2

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Scalable AI49%

Composable Data and Analytics41%

XOps23%

Data Fabric34%

Engineering Decision Intelligence25%

Augmented Consumers7%

Edge Computing26%


215 PARTICIPANTS

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Costs involved by this activity (external and internal)32%

Response time / waiting time / resolution time74%

Resolution quality55%

Automation24%

Knowledge / skills / know-how / expertise9%


219 PARTICIPANTS

2.1k views1 Upvote

CTO in Software, 201 - 500 employees
Without a doubt - Technical Debt! It's a ball and chain that creates an ever increasing drag on any organization, stifles innovation, and prevents transformation.
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