In your opinion, how integrated should AI tools be with your brand's customer interaction strategy?

Fully integrate for the best customer experience31%

Somewhat integrate, but cautiously68%

Rely on human interactions, AI should play a minor role

Do not use AI in customer interactions

17 PARTICIPANTS
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CMO, CSOa year ago

You always need to be authentic with your customers and prospects. Detectable AI is a big turn off. Use it for ideas but always default to your brand tone and voice to create consistency for your customers. 

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Transparent privacy policy46%

Pivoting to cookie-less29%

Educational content (e.g., blog posts, videos)62%

Webinars or Q&As about data privacy35%

Native notifications about data collection13%

Still exploring the best communication strategy4%

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