In your opinion, how integrated should AI tools be with your brand's customer interaction strategy?

Fully integrate for the best customer experience30%

Somewhat integrate, but cautiously69%

Rely on human interactions, AI should play a minor role

Do not use AI in customer interactions

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CMO, CSO2 years ago

You always need to be authentic with your customers and prospects. Detectable AI is a big turn off. Use it for ideas but always default to your brand tone and voice to create consistency for your customers.