Over the next 6 months, what social media channel will your marketing team be primarily focused on?

Facebook10%

Instagram20%

Tik Tok2%

X (fka Twitter) 6%

YouTube12%

Snapchat5%

Pinterest

LinkedIn40%

Other (comment below)

85 PARTICIPANTS
5k viewscircle icon4 Upvotescircle icon1 Comment
Sort by:
Marketing Manager in Energy and Utilities2 years ago

Short video content is king. It offers storytelling in a one minute, or less, video. I highly recommend marketers transition from graphic to video in the next 6 months. Although Sora is not yet available, keep an eye out for it and familiarize yourself with it right away.

Content you might like

Proven outcomes – Documented success stories and measurable KPIs34%

Implementation confidence – Detailed plan, risk mitigation, and resource readiness46%

Total cost – Clear TCO, price protections, and exit terms39%

Innovation & future readiness – Ability to scale, adapt, and support emerging needs14%

Vendor relationship strength – Cultural fit, governance model, and executive commitment13%

View Results

Facebook18%

Instagram33%

Tik Tok11%

Snapchat8%

Pinterest3%

Twitter3%

YouTube41%

Discord3%

Other (leave comment)36%

View Results
Over the next 6 months, what social media channel will your marketing team be primarily focused on? | Gartner Peer Community