What is the percentage of your technology budget compared to annual revenue?
Less than 1%6%
1 - 3%44%
3 - 5%33%
5 - 7%6%
More than 7%9%
233 PARTICIPANTS
Less than 1%6%
1 - 3%44%
3 - 5%33%
5 - 7%6%
More than 7%9%
Attend external events15%
Pilot testing / product demo50%
Read reviews written by experts16%
Research analyst firms10%
g2 / Capterra / PeerInsights3%
On-site innovation days1%
Create a specialized team1%
Other (please comment)
Keep it20%
I never accept them31%
Donate it12%
Depends on the dollar amount31%
Other (leave a comment)4%
No selling.
No recruiting.
No self promotion.
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I don't understand how a software company (technology to begin with) can say their budget is 1-3%. First, that's not enough even for innovative/entrepreneurial IT (unless you're still bootstrapping) and second, a Software company by virtue spends a significant portion of it's budget on Technology. Call it IT, call it Engineering, it's still technology.
A more realistic spend on all technology for a mid-size or larger software company is between 16 & 25%, depending on whether people are part of the COGS number. It should never be below 3% for pure IT or you're likely doing it wrong. IMO.