What problems with self-serve analytics have you dealt with?

I selected "Other".  We simply struggle to make analytical data "self-serviceable".  If I were an analyst, I would struggle.  We try to treat data as a product, leverage a data catalog, provide personal coaching or instruction, create company specific data training. While I do think it's getting better, data can be frustratingly complex.  Even if you can write basic SQL queries, knowing where to look and how to join highly normalized tables is a challenge.  I'd love to hear comments and/or recommendations from those of you who are further along the journey.