When you're assessing a SaaS vendor, which of these carry the most weight when making your final decision:

Case Studies60%

Peer Reviews87%

Technical Influencers (YouTube, Twitter, Discord etc. personalities)33%

Customer Advocates/Champions13%

Technical/Engineering Blogs33%

Customer Blogs40%

Analyst Reports33%

Media Bylines

Solutions White Papers & Data Sheets13%

Solutions Videos/Webinars27%

AMA (Ask me Anything) Live Streams7%

The Vendor's Business Etiquette/Professionalism27%

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Proven outcomes – Documented success stories and measurable KPIs34%

Implementation confidence – Detailed plan, risk mitigation, and resource readiness46%

Total cost – Clear TCO, price protections, and exit terms39%

Innovation & future readiness – Ability to scale, adapt, and support emerging needs14%

Vendor relationship strength – Cultural fit, governance model, and executive commitment13%

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