What strategies or technologies are your clients implementing to improve the customer experience of their B2B events?

Enhanced digital experiences 64%

Inclusion of niche topic tracks 18%

More diverse speaker lineups 82%

Smaller, more focused sessions 36%

Personalized event invitations 45%

AI-powered event matchmaking 27%

Immersive virtual event environments 27%

Offering on-demand content access 18%

Incorporating live polling and Q&A sessions 27%

Other 9%

Not doing B2B Events

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Communications Manager in Finance (non-banking)2 years ago

Always look for opportunities to give an add-on, like clients presenting their business case. Or connect with suppliers for a broader discussion.

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