What type(s) of interactive content have you introduced to your content strategy, and found to be most effective at engaging your online audiences overall?

Interactive infographics30%

Interactive videos47%

Live webinars/Live video39%

Quizzes/Polls31%

Other2%

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Communications Manager in Finance (non-banking)2 years ago

Live webinars work very well in our case, in terms of updating and explaining new ruls & regulations to our clients. For them not as time consuming as it would be pre-Covid with physical meetings. Still works today, so pleased to have this extra tool.

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Significantly positive impact18%

Somewhat positive impact43%

No change36%

Somewhat negative impact

Significantly negative impact

Not applicable

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Lack of mature vendor solutions47%

Trust in AI accuracy60%

Budget constraints27%

Skills to operate the tools53%

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