AI deepfakes have cost the industry over $200M this year. As CISOs, can we scale detection fast enough, or is regulatory pressure the only way to drive adoption?
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Thank you for bringing up such a timely and critical question
Can detection scale fast enough?
Not easily. Deepfake technology is evolving rapidly, and detection tools often lag behind. While AI-based detection is improving, it requires constant updates, sizable resources, and still struggles with accuracy. Smaller organizations especially may find it hard to keep up.
Is regulation the answer?
Regulation can help drive adoption of detection practices by setting standards and encouraging transparency (e.g., requiring disclosure of synthetic content). However, regulation alone isn’t enough—it must be paired with continuous investment in security technology.
What’s the way forward?
A hybrid approach. We need scalable detection tools supported by strong collaboration and real-time intelligence sharing, alongside clear regulatory frameworks that ensure accountability.
In short, detection and regulation must develop together to effectively combat the growing deepfake threat.
Simple answer would be, Yes, we can scale detection fast — but only if there’s upfront regulatory pressure to drive urgency and investment. Without that, adoption will lag. Because we as a CISO should push for this innovation and policy alignment to keep up with the deepfake threat