Can anyone share some creative ways to attract tech talent to a company with a mundane mission?
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Change the mission, as attract talent is only step 1, the harder step is retaining talent and a mundane mission will lead to more wasted time (talent leaves and restarting your search again).
Usually mundane can mean huge corporation. I'm my experience a potential hire will want to know
1. Benefits - health insurance, retirement plan, work-from-home
2. Topic - e.g. they will be working cutting edge migration to get the mundane company onto the latest technology
3. Name recognition. If they are currently working at a small company nobody has heard of they might want that brand recognition of a Dow 30 sized company. Just keep in mind they likely won't stay long if this is a significant reason for joining.
4. International travel or assignments. One of my favorite benefits is going to see the world. I have been to a lot of countries I never would have traveled to if I was paying the bill.
Meaningful work and a career path. Hard to explain meaningful when linked to a mundane mission, but just because the company has a mundane mission doesn't mean your department needs to. Have a data mission and link opportunities to learn and use AI/ML and other advanced analytics for example.