What are the best practices for building partnerships?
I have an objective—not emotional—conversation about whether their product can actually provide those features or help me with that particular cause. Invariably, some vendors just want to keep the business, so they say, "Of course we can help." The next question that I ask them is, "Is that feature on your roadmap? Is that something you want to get to? Because if you're going to do it just for me, then it's a one-off thing and not a partnership. It is me dictating what I want and you bending over backwards." Eventually that power struggle will become toxic or problematic, or they won't invest much when they start to realize that it’s becoming costly.
It's not about ending partnerships. It's about saying, "We have both a use case, and a project/initiative that we need to have delivered, and we don't think you're the right partner for it. That doesn't detract from all that you've done. It just means that we have to think of it in a more concerted fashion. And whilst we appreciate your efforts, it's probably not going to work."
Yeah, you might have someone who’s "a startup person" and when the company scales it gets too bureaucratic for them.
In my eBay days, believe it or not, my Microsoft partner was outstanding. She actually helped us. For those of us that have gone through Microsoft EA renewals, if we had a choice between a root canal and an EA renewal, we’d probably go for the root canal. But she was incredibly helpful.
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Every time13%
Often46%
Sometimes27%
Rarely11%
Never0%
Production45%
Backup65%
Replication33%
Non-production DBs (Dev, Training, QA, etc.)30%
You know you're going to end up working with these providers again and again, it's never just one and done. The best policy is to be very clear with them that while you’re happy to talk about what they could have done differently, the reality is the circumstances are outside anyone’s absolute control. It’s a change in strategy that says that this partnership in this area is where my organization wants to go.