Considering modern consumer concerns with social responsibility, how does your organization approach sustainability and eco-friendly practices as part of your route-to-market strategy?

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Director of Marketing in Education2 years ago

We form partnerships with environmental organizations to support conservation work, research into environmental issues, or the development of more sustainable technology. This can be a powerful demonstration of a company's commitment to sustainability. Our campus also has an ecolab which we promote to the nearby community.

VP - Home & Digital Entertainment in Telecommunication2 years ago

We use sustainable materials in our products. For example, we use recycled materials in our packaging.

We use eco-friendly transportation methods. We ship and procure our products using green and efficient logistics companies.

We educate our customers about sustainability. We provide information about our sustainability practices on our marketing and service materials.

We support sustainable initiatives. Like using green energy sources etc

VP of Marketing and Retail Sales in Energy and Utilities2 years ago

We are offering only CO2 neutral products and market that specificly to all audiences.

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We don’t work with partner agencies 17%

Strategic innovation30%

Creative excellence47%

Timely delivery28%

Cost efficiency23%

Client collaboration13%

Something else (comment below)

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Last-click/single-touch8%

Multi-touch attribution (MTA) 12%

Data-driven attribution (i.e., AI)58%

Marketing mix modeling (MMM) 12%

Incremental testing8%

We don’t use formal attribution models

Something else (comment)

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