We're using controlled pilots with clear KPIs, ongoing monitoring, and regular reviews to balance innovation and oversight when integrating AI agents into our martech stack.
AI / ML31%
Cloud Computing28%
Predictive Analytics19%
IoT9%
Mobility5%
Process Automation5%
Robotics
Other (please comment)
Lack of mature vendor solutions50%
Trust in AI accuracy68%
Budget constraints23%
Skills to operate the tools36%
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We're using controlled pilots with clear KPIs, ongoing monitoring, and regular reviews to balance innovation and oversight when integrating AI agents into our martech stack.