Better productivity, different content and media perspectives and high-level insights without having to purchase as much additional martech software. In my experiences so far, AI helps reduce the time spent on content development by up to 50%. Using AI as an "assistant" often surfaces different ideas that we may not otherwise have considered for optimization of content and media. AI also enables information that was formerly only available with research tools, especially in SEO, data & analytics, and customer insights.
Better productivity, different content and media perspectives and high-level insights without having to purchase as much additional martech software. In my experiences so far, AI helps reduce the time spent on content development by up to 50%. Using AI as an "assistant" often surfaces different ideas that we may not otherwise have considered for optimization of content and media. AI also enables information that was formerly only available with research tools, especially in SEO, data & analytics, and customer insights.