How is the economic downturn impacting your data and analytics investments?
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The data and analytics provides the decision making support needed for our organisation to deal with any economic downturn. It provides the information to measure and improve productivity.
No, investment on data and analytics has not effected much. As data and analytics is core to the value we deliver to the customer.
Optimization in all business domains became imperative and this requires first digitalization and second advanced analysis of data. We foresee a data analysis initiative in conjunction with any business project, and this is raflected as further stress on BI teams also more investment requirement. Self-service BI, new KPI purely based on data are gaining importance.
The economic downturn is not affecting our investment in these important areas (yet). We a have a strong commitment to becoming more data-informed so a future economic downturn will likely have an impact in other IT-related areas.
TL;DR - it isn't, and for 99.99% of companies, it absolutely shouldn't as then you would be operating blindly