How are folks improving the diversity of voices on their marketing team, thereby creating more inclusive ads and driving additional sales impact?
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We're not in our business. Our targeted audience doesn't really require anything such as that, and any effort to might actually hurt us. Just the industry we're in. If anything, in automotive advertising, being too inclusive can lead to predatorial advertising - advertising that's too targeted.
Even if it is not popular to say it openly I made the experience that mainstream-steteotypical ads work way better than ads that mean to he inclusive. We tested both very deeply.
On our campus, we use student voices of all different races and genders. This helps us gauge the climate of our campus diversity and it is more authentic than a marketing team full of middle age people trying to market something to different generations.
We actively recruit from a broad spectrum of backgrounds and implement training on inclusivity to ensure diverse perspectives shape our comms campaigns.
This believe this approach enhances creativity, allowing us to produce more relatable and inclusive adverts and as a result, our sales impact by potentially appealing to a wider audience.