How do you manage brand voice as more content is created in automated content funnels (i.e., AI generated job postings or employer brand content)? Looking for specific examples for how organizations train AI-models in brand voice, or develop systems to monitor automated content.

116 viewscircle icon3 Comments
Sort by:
Director of HR5 months ago

We partner with IT to standardize job requisition intros, ensuring consistency. Personalization and cultural alignment are key, and we're capturing personal stories for branding. This approach helps maintain our brand voice while leveraging AI for efficiency and consistency.

Director of HR in Finance (non-banking)5 months ago

Human oversight is essential. Tools assist but don't replace personal input. We ensure content matches our brand's tone to attract candidates effectively. This approach maintains authenticity and ensures our messaging resonates with our target audience, enhancing brand consistency.

VP of HR in Consumer Goods5 months ago

We're still exploring AI's potential. A dedicated project team tests AI applications across various functions, ensuring human oversight for brand tone. We use AI cautiously, learning to manage and utilize it effectively without compromising our brand's unique voice.

Content you might like

Strict enterprise-wide standardization25%

Full business unit autonomy w/ minimal standardization

Standardized core processes w/ defined flexibility50%

Another hybrid approach (comment below)25%

View Results

Once a year56%

Twice a year35%

Every quarter8%

View Results