How do you manage brand voice as more content is created in automated content funnels (i.e., AI generated job postings or employer brand content)? Looking for specific examples for how organizations train AI-models in brand voice, or develop systems to monitor automated content.
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Director of HR in Finance (non-banking)5 months ago
Human oversight is essential. Tools assist but don't replace personal input. We ensure content matches our brand's tone to attract candidates effectively. This approach maintains authenticity and ensures our messaging resonates with our target audience, enhancing brand consistency.
VP of HR in Consumer Goods5 months ago
We're still exploring AI's potential. A dedicated project team tests AI applications across various functions, ensuring human oversight for brand tone. We use AI cautiously, learning to manage and utilize it effectively without compromising our brand's unique voice.

We partner with IT to standardize job requisition intros, ensuring consistency. Personalization and cultural alignment are key, and we're capturing personal stories for branding. This approach helps maintain our brand voice while leveraging AI for efficiency and consistency.