How does your organization measure customer loyalty? Do you use any specific KPIs?

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Director of Marketing in Software, 51 - 200 employees
Yes, we use a variety of methods as well as particular Key Performance Indicators (KPIs) for assessing consumer loyalty, including the following: customer retention rate, engagement metrics, satisfaction rate based on their feedback and surveys, and net promoter score.
VP of Marketing and Retail in Energy and Utilities, 1,001 - 5,000 employees
We control the churn rate divided by acquisition channel and the last touchpoint a user uses before cancelling his contract.
VP - Home & Digital Entertainment in Telecommunication, 5,001 - 10,000 employees
Yes we have 3 main ones we track and monitor.

We use Net Promoter Score (NPS),
Customer Lifetime Value (CLV) and
Repeat Purchase Rate.
Director of Marketing in Education, 201 - 500 employees
We mostly use customer feedback and reviews. Analyzing customer feedback, online reviews, and social media sentiment can provide valuable insights into customer loyalty and satisfaction.
Director of Marketing in Retail, 51 - 200 employees
Retention through follow-up servicing. Our products require yearly servicing after the retail date, and if they don't service with us at the scheduled intervals, we consider that a loss in retention. Outside factors, like geographical area that prevents this, can be a struggle. Also with other sales, the same thing when it comes to the upgrade cycle each few years, if they buy from us again or don't. Servicing, though, is the key indicator of retention and what percentage of sales are we able to keep through servicing. 
CMO in Services (non-Government), 11 - 50 employees
For recurring costumers NPS (Net Promoter Score) is a great tool to implement and get the feedback on costumer loyalty.
VP of Marketing in Miscellaneous, 10,001+ employees
What benchmarks do you use to determine how favorable or unfavorable marketing assets have performed. ie is 70% engagement rate on a web page excellent, fair, poor?

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Director of Marketing in Software, 51 - 200 employees
No, we haven't changed it yet.
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