How do you practically measure brand awareness in B2B?

1.7k views3 Comments
Director of Marketing in Software, 1,001 - 5,000 employees
My company measures brand awareness in a number of ways -- namely through Google search analytics, web traffic, media exposure, and analyst inquiries. I don't think there is one single metric that can encapsulate something as broad as brand awareness. You need to measure all these things to get a full picture and identify key trends.
1
VP of Marketing in Media, 51 - 200 employees
To measure brand awareness in B2B, you can use metrics like website traffic, social media engagement, brand mentions in industry publications, surveys and customer feedback, and tracking lead sources and referrals.

It is not. an exact science but these indicators can give you an idea on your position in the market.
1
VP of Marketing in IT Services, 1,001 - 5,000 employees
Agree with Gary and Url but I would also include Share of Voice, backlinks, branded search volume/traffic and an increase in branded keywords. 

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