How do you structure internal collaboration (e.g., marketing x product) to make customer data more actionable across the organization?

Collaboration is ongoing, not just in meetings. We hold short, dynamic sessions to discuss new insights, then immerse trusted partners in early product concepts for feedback. This ensures everyone has a voice, and feedback is visible and actionable.

We began with a simple feedback spreadsheet, meeting biweekly to review and theme insights. As feedback grew, we used tools to aggregate and prioritize. Clarity is key—people appreciate knowing whether their input will be acted on, even if the answer is no. We close the loop quarterly, sharing decisions and next steps.

It starts with shared strategic goals and KPIs across departments. Execution plans are collaboratively built, with regular stakeholder reviews to ensure accountability. This approach breaks down silos, encourages ownership, and prevents finger-pointing, making collaboration effective across industries.