I am interested in how the topics "Brand Management" and "CX Management" are set up in other organizations. We might re-name the department that is now called "Brand & CX Management". Can you please give me insights on how these functions are named? I'm especially interested in names that demonstrate the impact these departments make for the Org.

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Director Digital Performance & SEO in Banking2 years ago

I've seen Brand and Experience used.

VP of Marketing and Retail Sales in Energy and Utilities2 years ago

Brand & Customer Experience 

Director of Marketing in Education2 years ago

Brand Experience Division: This name emphasizes the focus on creating and managing a cohesive and impactful brand experience for customers and stakeholders. It highlights the department's commitment to delivering a consistent and positive brand impression at every touchpoint.

Customer Success and Brand Engagement: This name showcases the department's dedication to driving customer success and creating meaningful engagements with the brand. It signals that the organization places a strong emphasis on customer satisfaction and loyalty through brand experiences.

SVP of Marketing in Banking2 years ago

CX is spearheaded by a cross-functional team of department heads that form the strategy then delegate as necessary. The Marketing Dept. is responsible for facilitating this committee. Brand management also falls within Marketing but in a "Brand Center" discipline. We are clustered by capabilities. Ex: "Brand Center" and "Digital Center." 

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