I am interested in how the topics "Brand Management" and "CX Management" are set up in other organizations. We might re-name the department that is now called "Brand & CX Management". Can you please give me insights on how these functions are named? I'm especially interested in names that demonstrate the impact these departments make for the Org.
AVP of Marketing in Insurance (except health), 1,001 - 5,000 employees
CX is spearheaded by a cross-functional team of department heads that form the strategy then delegate as necessary. The Marketing Dept. is responsible for facilitating this committee. Brand management also falls within Marketing but in a "Brand Center" discipline. We are clustered by capabilities. Ex: "Brand Center" and "Digital Center." Director of Marketing in Education, 201 - 500 employees
Brand Experience Division: This name emphasizes the focus on creating and managing a cohesive and impactful brand experience for customers and stakeholders. It highlights the department's commitment to delivering a consistent and positive brand impression at every touchpoint.Customer Success and Brand Engagement: This name showcases the department's dedication to driving customer success and creating meaningful engagements with the brand. It signals that the organization places a strong emphasis on customer satisfaction and loyalty through brand experiences.
VP of Marketing and Retail in Energy and Utilities, 1,001 - 5,000 employees
Brand & Customer Experience VP of Marketing in IT Services, 51 - 200 employees
For us it's "Brand" (Part of Marketing) and "Customer Success" (for CX Management).Director Digital Performance & SEO in Banking, 10,001+ employees
I've seen Brand and Experience used.Content you might like
Strong Positive Impact12%
Moderate Positive Impact61%
No Impact14%
Moderate Negative Impact12%
Strong Negative Impact1%
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CTO in Software, 201 - 500 employees
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It doesn't bother me59%
It bothers me, but I accept it18%
It's unacceptable10%
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Community User in Software, 11 - 50 employees
organized a virtual escape room via https://www.puzzlebreak.us/ - even though his team lost it was a fun subtitue for just a "virtual happy hour"
Director, Experience Design in Education, 1,001 - 5,000 employees
I think Alivin Toffler said it best: "The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn and relearn."The most important attribute, then, is ...read more