I am interested in how the topics "Brand Management" and "CX Management" are set up in other organizations. We might re-name the department that is now called "Brand & CX Management". Can you please give me insights on how these functions are named? I'm especially interested in names that demonstrate the impact these departments make for the Org.

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AVP of Marketing in Insurance (except health), 1,001 - 5,000 employees
CX is spearheaded by a cross-functional team of department heads that form the strategy then delegate as necessary. The Marketing Dept. is responsible for facilitating this committee. Brand management also falls within Marketing but in a "Brand Center" discipline. We are clustered by capabilities. Ex: "Brand Center" and "Digital Center." 
Director of Marketing in Education, 201 - 500 employees
Brand Experience Division: This name emphasizes the focus on creating and managing a cohesive and impactful brand experience for customers and stakeholders. It highlights the department's commitment to delivering a consistent and positive brand impression at every touchpoint.

Customer Success and Brand Engagement: This name showcases the department's dedication to driving customer success and creating meaningful engagements with the brand. It signals that the organization places a strong emphasis on customer satisfaction and loyalty through brand experiences.
VP of Marketing and Retail in Energy and Utilities, 1,001 - 5,000 employees
Brand & Customer Experience 
VP of Marketing in IT Services, 51 - 200 employees
For us it's "Brand" (Part of Marketing) and "Customer Success" (for CX Management).
Director Digital Performance & SEO in Banking, 10,001+ employees
I've seen Brand and Experience used.

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