With the increased responsibility placed on sales and marketing teams due to AI tools, what resources or support have you found most effective in empowering these teams to convert insights into actionable strategies?

1. Pay for the teams version of a LLM (ChatGPT, Gemini, etc.)
2. Provide role based training based on exact use cases.
3. Identify wins on a weekly basis so that the hard chargibg adopters get recognized.

Have the participants end the 2 months sprint with reverse mentoring or presentation of built GPTs to leadership.

This alone has created 3-4x increase in pipeline, almost 2x increase in close rates in 60 days.

To help sales and marketing teams turn AI insights into action, I’ve found it most effective to provide clear enablement materials that break down complex data into practical guides, messaging, and campaign ideas. Training should be hands-on and focused on real-world application, not just tool functionality. Regular collaboration between sales, marketing, and operations ensures teams are aligned on which insights matter most and how to act on them. Role-specific dashboards that surface key actions, like which leads to prioritize or what content to use, make insights easier to execute. Finally, coaching from frontline managers reinforces strategic use of AI in day-to-day decisions, helping insights turn into impact.

First and foremost what is the definition of "increased responsibilities"? 

When it comes to sales there is a major gap between executive leadership comprehension of AI in sales and what AI in sales actually does. 

If they think throwing technology at the problem will increase sales, they are drug addicts. And the drug they are smoking is called "hope-i-um".  And yeah, they are welcome to call me to discuss. Happy to put them in their place. 

Now in terms of strategies. Presently AI is designed to one thing, and one thing only.

Create more time for reps to have actual selling conversations. Essentially using the tools to take away the manual tasks around the entire sales conversation so the rep can spend time on the real sale conversations. Examples include; meeting notes in CRM, setting appointments on the calendar, follow up tasks. It can provide additional insights and make suggestions for improving the future conversations, and in some cases actually give feedback during a live conversation.

However, all of this means nothing if the sales rep does not know how to earn the right to ask questions, which questions to ask, and the courage and confidence to ask them at the right time. 

If this last paragraph is your biggest challenge, then all AI is doing is accelerating the suck, of the sales conversation and you will not close anything more.