My leadership is suggesting that "turnover" is a negative term and rather than reporting 18% turnover we should report 82%"retention".  Is anyone moving this way?

KPIs, Metrics & Reporting
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VP of HR2 years ago

At first, this feels very much like a thing where it a distinction without a difference.  Over time, I have found that using turnover to talk about the drivers for why people are leaving the company is a good thing.  Then talking about retention to talk about organizational stability is a nice complement.  Stability is more of a backward looking measure.   Whereas, turnover is based on the past but is often going to be indicative of the future if conditions don't change.  

Director of HR2 years ago

I have seen retention rates referenced in the past. I personally like the messaging of “retention rate” versus turnover. It is a more positive approach and also gets the message across.

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