What marketing platforms are key tools for 2024?  What new platforms are delivering success and allow you to scale your marketing efforts?

I believe that organization goals and culture and a cohesive enterprise strategy largely dictates the value realization of MarTech stack. I don't think there is a one template for all industry verticals and organizations. Deeper segmentation is needed to better understand what a good fit for each enterprise is. Avinash Kaushik, the Google evangelist once said, "tools are 10% of your investment and 90% is the analysis that goes into the tool. This is where culture and org capability play a key role. Package solutions could be a good option for certain organizations that lack engineering skills, while others could benefit from build infrastructure to maximize the value from the Marketing platforms. 

Currently Asana is key in terms of marketing implementation. I currently have no plans to use new platforms in terms of scaling activity

Marketing Tool is a very broad concept. Depending on your needs there are several tools. 
In my opinion, if you are in SaaS, definitely a Marketing automation tool like Hubspot is your to-go tool. Adding Google Analytics, GenAI for content copywriting, and some design tools would be enough for your initial marketing strategy. 

Key tools for 2024 are all about enriching your data - Gong, Foundry, and Spiralyze are some great examples of solutions that are set to explode this year.

There are different marketing tools for different needs. In 2024, here are some top 3 tools that you can use - 

1. Google trends
2. Zoho
3. Semrush
4. Hootsuit
5. Buzzsumo