What measures do you believe companies should take to proactively address the concerns of individuals regarding the collection and use of their biometric information?

Obtain consent and disclose in an easy to access and view statement the purpose/intent of the use and collection upfront before option for consent is given/denied; advise in a policy or terms and conditions regarding the same and also duration of use and retention, how consumers or employees can request deletion, request information on use cases and what data is kept vs destroyed and when, and what consequences of the same are.

To address concerns around biometric data, companies must prioritize transparency, security, and ethics. This involves clear privacy policies, robust security measures, obtaining explicit consent, and integrating privacy-by-design principles into biometric system development. Actively engaging with regulatory guidelines ensures compliance and contributes to ethical standards that prioritize user privacy in the evolving digital landscape.