Is Microsoft Dynamics primarily a CRM or an ERP?
Director in Manufacturing, 1,001 - 5,000 employees
Some of our small acquisitions used it as ERP. I don’t have experience with it since our standard was SAP. Once the deal closed the project to convert them to SAP beganSenior Director Information Technology in Consumer Goods, 1,001 - 5,000 employees
I had the same question while undergoing an enterprise software selection process in 2018. “Dynamics” is a name that covers many different software types. The short answer is Dynamics is both an ERP and a CRM. They are licensed separately and have different code bases but they integrate well. ERP is commonly referred to as D365 finance and operations, also D365 supply chain management. While CRM is commonly referred to as Dynamics CRM. The long answer can be found here: https://www.dqsconsulting.com/wp-content/uploads/2022/08/Microsoft-Dynamics-365-Ecosystem-map-July-2022-pdf.pdfMicrosoft does not make the product stack and licensing “easy”. It’s best to get a partner to help digest this for you based on your company needs.
Vice President Information Technology in Finance (non-banking), 201 - 500 employees
It isn't fulfill the complete needs of CRM so it's rather an ERP in my opinion.Chief Technology Officer in Healthcare and Biotech, 1,001 - 5,000 employees
Not even Microsoft Dynamics CRM?
Chief Technology Officer in Healthcare and Biotech, 1,001 - 5,000 employees
That’s like asking if Microsoft Office is a word processor or a spreadsheet.Microsoft Dynamics offers both an ERP and a CRM but they are different products in the portfolio. Although they have their own name (eg Dynamics CRM) many people simply refer to the one they use as “Dynamics” and hence likely the reason for your question.
Director of IT in IT Services, Self-employed
Microsoft Dynamics 365 is the cloud evolution of their on-premises business solutions product suite, formally known as Dynamics AX, CRM, GP etc., and built on their cloud-native Power Platform. Similarly, Microsoft 365 is their cloud evolution of the Microsoft Office product suite. Each element is now straightforwardly branded, for example, ERP: Dynamics 365 for Finance, Dynamics 365 for Human Resources etc, CRM: Dynamics 365 for Sales, Dynamics 365 for Customer Services etc.So to answer your question directly: No, it is a superposition of both.
CTO in Education, 1,001 - 5,000 employees
It is a basic ERP system, for small size businesses only. Not the best performance though.Content you might like
Yes77%
No20%
Other (share below!)4%
198 PARTICIPANTS
Very likely8%
Likely51%
Somewhat likely26%
Somewhat unlikely7%
Unlikely4%
Very unlikely1%
Unsure5%
195 PARTICIPANTS