What new tools are you considering adding to your tech stack in 2024?
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Waterfall13%
Prototype18%
Rapid Application Development7%
Agile Scrum45%
Agile Kanban8%
Dynamic System Development1%
Lean Software Development2%
Other .. please add it down2%
For Sales and Marketing, do you use Lead Scoring to highlight best leads for Sales to call? If so, what scenario best matches your approach?
We use a Marketing Automation(MA) system (Pardot, Marketo, Hubspot, etc) and score based on form fills only36%
We use MA to custom score "buying signal" page visits and video views19%
We use MA to track just opens and clicks of emails
We have a CRM custom scoring system that considers ICP (ideal customer) and CRM activity11%
We use Salesforce Einstein2%
We use lead scoring in Marketing but Sales ignores it16%
We have an Account Based approach and just call a finite list of targets no matter what their engagement is
We are considering lead scoring but not sure how to approach8%
We are not interested in lead scoring5%
What is lead scoring?
Attention for sure. That's an AI tool that takes meeting notes during the call and then updates the CRM. It has many unique added value features.
Reveal is also going to be added. This focusses on nearbound marketing efforts. This is really great for the current market of co-sell and better together stories.
Surfe is a LinkedIn extension that has really proved its value and will added this year.
Tango is the final one. This is for creating how to videos very very easily.
Look forward to see comments and other people's.