In your opinion, what is the main value your organization's marketing department delivers?

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VP of Marketinga year ago

Reputation:  Establish and grow the brand
Relationships: Initiate new relationships and deepen existing ones
Revenue: Support the organizations growth strategy

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IT Manager in Constructiona year ago

Theorically it should deliver the true value of the company, and I am not only referring to what you sell, but what the company is. I seen recently a main brand stepping back to DEI aspects, so... if in the past the marketing was promoting that, now how people can continue to trust to the brand reputation? 

Director of ITa year ago

Market brand differentiation

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Chief Strategy Officer in Travel and Hospitalitya year ago

Direct ownership over overall branding, customer communication, product GTM strategies, Multi-channel marketing strategies. 

Indirect influence on sales and account management, customer experience and customer success.

Director of IT in Educationa year ago

Corporate reputation, trust and competitive advantage.

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Employee referrals 50%

Direct sourcing (e.g., LinkedIn, Indeed, other third-party platforms) 50%

Paid advertising

Organic brand content (e.g., careers page, social media, etc.)

Community or academic partnerships

Something else (comment below)

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Percentage of revenue — Fixed percent based on marketing activities 33%

Fixed sum — Predetermined fixed amount irrespective of revenue changes16%

Objective-based — Budget determinate on specific marketing objectives8%

Competitive parity — Budget set based on competitor analysis 8%

ROI-based — Funds allocated based on expected return 33%

Blend of distribution (comment below)

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