When there is a return to the office, will your organization have a more lenient WFH policy?
Yeah. We're the same way, because we're a travel-heavy company. Our co-founders were on the road pretty much every day, 365 days a year. And now, they're really liking Zoom, because now they can be everywhere. I can ask them to be on a panel, I can ask them to host a round table, I can ask them to join one of my meetings with a potential customer, and they'll be there every time. They're like, "Oh yeah, let me just move this one, and I'll be there." Whereas before, they were always on a plane, on the road somewhere where they're not accessible except by their phone. And it's never good when they're just calling into a Zoom meeting from a phone line. But now, everybody's fully engaged, everybody's available. Whatever resources we need for all these sales meetings, everyone is there, and everyone's able to attend most of the time. So it's been a bonus for us.
Yeah. I think our situation is similar, Shokie. I think we're going to be back in the office, but with a lot of flexibility. And I think it will become part of the DNA of the company. We're already set up in a way... I know the technology works. We all know that at this point. It's not a technology problem. I think there's going to be maybe certain roles that could be full-time all the time from home. And then there's going to be, based on not only role, but also personal preference, where some people may want to come in, even in those roles. But it's going to be, I think, a pretty wide range. I talked about those three cohorts. I really do believe people are going to feel pretty bullish on, "Hey, if I feel like I can work from home successfully, I've proven that." And if a company won't allow them to do that, I think that there'll be plenty of other companies that will allow them to do that. So I think this also bleeds into a whole different conversation around the fight for talent. And if a company is saying that, "Look, we will not allow you to work from home," and taking that stance when we come back from the pandemic, in a role that other companies will allow to work from home, I think they may have a bit of an attrition problem on their hands. As we know, if you're based in California/Bay Area, it's still a fight for talent. Even in the middle of COVID, it's still a fight for talent. So something to consider.
Also, I think there was a lot of learnings on how to use video conferencing, because previously we used Zoom primarily site-to-site. And then, there'd be meetings where you'd have 10 people in the room, and one person who's connected in remotely, and everybody forgets there's somebody on the call, right? Or forgets to share their screen. Because of that, video conferences or working from home and dialing in was seen as completely ineffective. But it wasn't because of the person who was remote, it was because the people in the room never really understood how to do it. Now with everybody on Zoom, we realized it can work. And I'm hoping that transfers over when we start going to our hybrid model coming into the office. But then, I could see it flipping the other way where people stop being considerate of the people who are dialed in or connected in, going back to the way it was. It'll be interesting to see how that all plays out.
But, COVID showed in the last 2 weeks in March 2020 that WFH works for large swaths of people.
How well it works, will be different depending on the organization and culture.
But it opened a Pandora’s box that certainly will never close.
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We started polling our entire company on their level of comfort, and we started to see these three groups emerge. The demographics of those groups were, and I don't know if this is the same for every company. There were folks that were earlier in their career. They live in San Francisco, in a one-bedroom studio apartment, and they were dying to get back in the office. Like, "Get me the hell out of this office, so that I can go back in and collaborate with people on the floor." They wanted all of the goodness that the office provided—the free food and the socializing. And then there was this group in the middle that were maybe a little longer in their career, but still wanted to have the ability to go into the office. They would say, "Hey, I want to go back to the office because it's a good way to break up my week. It gives me some flexibility, but maybe go in three days a week, part-time, in and out." And then there was a cohort of people that were a little bit farther along into their career that were like, "I don't want to go back in the office. I don't like the commute. I don't like dealing with all the crowds." The social thing was not their cup of tea. Those three groups have now become very defined.
It's going to be an interesting thing for companies to have to work through, whether we like it or not. I'm guessing in a good chunk of our companies you probably have all three of those cohorts inside your company. People have gotten a taste of what it's like to work from home full-time, and they know they can be successful in it. There's going to be this real interesting cultural, and management, and HR dilemma on how do we orchestrate this? Because I think going back with the hard “everyone comes back in the office,” you're going to get people saying, "Why? I just spent a year of my life working from my house and I delivered." I'm curious how we are going to deal with that.
So I think it's going to be this interesting conversation. And we're struggling with that. I think we're landing somewhere in the middle, which is we're going to have to be able to accommodate, and we're going to have to be okay with all three of those types of work cultures. Whereas before, I don't think we would have been nearly as official or supportive of all those work cultures. I think now it's forced us to.