What does "supply chain" mean to you?

1. "Supply Chain" is a network of business/trading partners physically and virtually.

2. "Supply Chain" is the knowledge discipline to flawlessly manage the flow of products and services throughout the business/trading network.

Supply chain means delivering products and services to end customers, ensuring that during the process, all ethical measures have been taken, and suppliers involved are properly vetted and take ownership of the components. 

Ability to get the hardware (server, firewall, HDD, monitor etc) on time.

Whatever it takes to deliver product , back to sourcing raw materials

Companies have to try to understand exactly how they fit in within their supply chain, rather than the supply chain in general. Be a student of your own supply chain, because there are little levers that you can pull. It's not going to get your shipment to you any faster, but it will help you provide an exceptional service to your end users if you're able to communicate that outward. Don’t only focus on what the supply chain means to you; consider how you can tailor that to your end users’ experience and create that communication of visibility. I hear people getting angry over not getting their holiday Starbucks cup because of shortages, but it's really about being patient and understanding. It will even out at some point but until then, we just have to find different ways of working.