Do you think the rebrand of Twitter to "X" was a smart move? Why? How does it change your view of the platform (if at all)?

30.7k views62 Upvotes19 Comments

President in Software, 51 - 200 employees
Twitter is yesterday’s news and was already in gradual decline. X may (or may not) prove to be tomorrow’s success. The consistent message is that the company is undergoing a massive transformation and fully willing to accept that the things that made it successful in the past will not be the things that make it successful in the future.

How many bets against Elon have ever proven to be good ones? There is a larger strategy at play. It will be revealed in time and the a-ha moment will inevitably follow.
Chief Information Technology Officer in IT Services, 201 - 500 employees
I'm still not sure if it's a smart move. For me, Twitter remains the primary source of information. Whenever any event occurs, my first instinct is to check Twitter. So, as long as the media and people continue to use it, Twitter has a good chance of remaining successful. The question is, who would be willing to leave Twitter and for what reason? The main advantage of Twitter is its vast user base and the real-time sharing of information and events. As of now, I don't see any other alternative that can match Twitter's reach and influence. While some people might be exploring Meta threads, if I had to choose between Meta and Twitter, excuse me X, the choice would be easy in favor of Twitter.
CEO in Software, 11 - 50 employees
I don't think the X change really matters, especially not without more context. Was it necessary, that depends on what Elon wants from the platform going forward. 

If he plans to integrate more feature/function in a broader platform, then X might end up being better than Twitter. 

I think if content on Twitter is improved, the name relevance will diminish. If he destroys Twitter (X) with his limiting of critical speech, X (the former Twitter part) will quickly become irrelevant. 
Sr. Director of Supply Chain in Healthcare and Biotech, 10,001+ employees
I did not care for the rebrand. I think it would have been more powerful to update the existing bird and logo. 
CTO in Healthcare and Biotech, 11 - 50 employees
Call me stubborn, but I still and will call it Twitter rather than X,
VP of Sales in Software, 10,001+ employees
Jury is out… I don’t think that change for the sake of change is typically a good idea. On the surface this doesn’t sound like a good idea, you have a valuable brand (even if in decline), goodwill, a user base, etc… but I am sure we will get a better clue to the strategy behind this. If it effectively was change for the sake of change not a lot of good will come from it, but only Elon knows at this moment…
IT Manager in Media, 51 - 200 employees
I think it is a fine move as it actually got more recognition due to the legal issues face by the local authorites.
Field Chief information Security Officer (CISO) for Public Sector & Client Advisor in Finance (non-banking), 1,001 - 5,000 employees
My initial thought on this is why? There must be reasons, and there are no doubt some very good PR people that Elon has consulted before making the move. 

No doubt, when Tesla stock dropped to almost 100, there were plenty of people saying that Tesla was dead, and Elon was ruining things. Not as many saying that today as Tesla stock is over 250 - all since January. 

So my gut is to give him the benefit of the doubt and say wait a year before making a judgement. 

Still I am puzzled as to why... 
Finance Analyst in Finance (non-banking), 51 - 200 employees
I don't think it is going to change much. 
CISO in Software, 10,001+ employees
Twitter was a globally and highly recognized brand that had significant recognition and value.  The change is unusual and potential loss of brand awareness and value for subscribers, consumers and advertisers. 

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