For those who connect your company’s data thru Hubspot’s API, do you have any pointers you can give?

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CIO in Softwarea year ago

If the questions is related to “dos and donts” please find some points below:
 
TIMIFY clients looking to synchronize their data with HubSpot CRM can effortlessly achieve this by activating our HubSpot Sync App. With just a few clicks, they can establish real-time synchronization. Our integration features a straightforward mapping process between TIMIFY data fields and HubSpot customer attributes, allowing for quick and easy setup in just a few minutes.
Authentication and Security
Always use OAuth for secure access, and securely store any API keys to prevent unauthorized use
Data Management
Ensure a robust mapping workflow between data fields and customer attributes. Utilize webhooks for real-time data syncing to maintain consistency and accuracy, and implement unique identifier checks to avoid duplicate records. For instance, at TIMIFY, we use standard unique data field matching to prevent the creation of multiple records for the same customer in both HubSpot and TIMIFY
Error Handling
Implement comprehensive error handling strategies to manage rate limits and ensure data format correctness. Use retry mechanisms to handle transient issues effectively. At TIMIFY, for example, our webhook system includes a retry feature that continues for up to 72 hours
Performance Optimization
Reduce API calls by using batch operations wherever feasible and selectively choose data fields to minimize unnecessary data transfer, thus enhancing response times. In TIMIFY, batch endpoints are employed to create customer profiles during initial data imports from third parties
Tools and Libraries
Leverage HubSpot's official SDKs and libraries for streamlined integration and development processes. For example we use the  @hubspot/api-client, which provides a comprehensive and convenient way to interact with various HubSpot APIs. But of course you can also explore community-developed libraries for extended functionalities.

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