What tools are you using to manage cross-media reach and frequency?

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VP of Marketing in Softwarea year ago

Brands like Sweetwater and LendingTree leverage Blueshift for cross-channel marketing, including audience syndication for reach across paid media channels like Facebook, Google, TikTok, and more. With Blueshift's CDP, they are able to tap into their first-party data and build more refined audience segments, enriched with high-quality data that extends well beyond basic demographics and overcomes the challenges presented by the death of the third-party cookie.

They then export those targeted audiences across display, social, paid search, mobile, video, and OTT. This has helped increase ROAS and decrease CPA with greater relevance, as well as suppressing existing audiences. For example, they might create a segment for users who have shown strong intent but abandoned the cart, or they may suppress existing users from a new customer acquisition campaign. I hope that helps!

CMO in Softwarea year ago

I am using https://www.meltwater.com

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