Do you trust Google to lead the charge for ethics in AI?

I trust google more than I trust X or Meta in this space.
I trust google about as much as I trust Amazon, Salesforce, Microsoft, or Apple.

And on a scale of 1 - 10, that trust is a 5.  I believe they intend to do no harm, but they are a company and will put profit first. 

The simple answer is we cannot allow them to operate unregulated.

No, not singularly.  We need a collaborative/consortium of thought leaders/companies (varying sizes) as having a for-profit organization leading such an initiative can bring more revenue focus, versus open-sourced, that can bring a community-focused approach to the discussion.

Google certainly will lead to some extent with regard to AI initiative. But they won’t be the only one. Profit will drive development. As it(AI) becomes a commodity. There is value in good AI. Look to all the big players taking a part in the run for the best AI.

I trust for-profit companies to make a profit.  I trust Google least of all in Big Tech based on their company mission and their marketshare.  

Interesting senate hearing with Sam Altman, CEO of OpenAI yesterday. 

Video: https://www.youtube.com/watch?v=P_ACcQxJIsg

Key Takeaways: https://www.artisana.ai/articles/key-takeaways-from-openai-ceo-sam-altmans-senate-testimony
Condensed Takeaways: https://www.reddit.com/r/ChatGPT/comments/13jkxs6/key_takeways_from_openai_ceos_3hour_senate/

No. To be fair, Google is trying to do the right thing, and may be more ethical than other organizations, but Google is incentivized by a short-term profit motive (especially ad sales), and will soon be facing outside forces (e.g. governments), both of which can easily lead to a degradation in ethical standards. 

Google's has a history of being caught in the middle, and it's a dammed-if-you-do-dammed-if-you-don't position. 
https://www.technologyreview.com/2018/12/19/138307/how-google-took-on-china-and-lost/

Is there another org currently that we can trust, more so than Google? Probably not. But this question was about Google, not Google relative to potential peers/competitors.